Foto copyright Gilles Martin - Raget/www.americascup.com
Fuente info Oracle Digest
Monday, May 09, 2011
34th AMERICA'S CUP
America's Cup to revolutionize live sports coverage
Source: America’s Cup Comms // May 7, 2011
Not widely considered an extreme sport, sailing is about to gain a new whole audience as the new America’s Cup reveals just how heart-pounding and dangerous the sport can be.
ORACLE Racing video: America’s Cup Television – Testing in Auckland
Connecting viewers to the racing in ways not previously possible, the America’s Cup will transform the way people see the sport. With breakthrough graphics, athlete’s view cameras and onboard microphones, viewers will see and hear the quick decisions being made, the athleticism of the sailors, the raw power of the boats – live, as the teams fly over the water as speeds of up to 35 mph.
“Extreme sport lovers will flock to this new America’s Cup because of the broadcast,” said Richard Worth, Chairman, America’s Cup Event Authority (ACEA). “From heart-pounding maneuvers at breakneck speeds to capsizes that result in two-story falls for the athletes, viewers will not just see the action, they will feel like they are right in it.”
The backbone of this new experience is also a breakthrough in sports broadcasting – augmented reality from a helicopter. This will be the first time live graphic insertions have been done from a moving platform.
Read the full article: America’s Cup to revolutionize live sports coverage
